SUNSHINE! HELLO!: March 2008

BACKGROUND

The purpose of my campaign is to launch the career of Wainui’s underground rap artist Mr Grillz.

The company is a music label that is going to sign Mr Grillz.

I’m offering a parody of current rap stars eg Soulja boy.

The market I am trying to tap into is similar to that of Soulja boys who has 30 million views on YouTube and 6 million sales in cell phone ring tones. Basically I want to make stupid music for stupid people………..

Influences would be brass eye and weird al also any one hit wonder rapper…..

CAMPAIGN FOCUS

I’m hoping to create a parody of one hit wonder rap stars that looks believable. And is actually funny…

The target market is STUPID PEOPLE!... any kid who has ever purchased a song on there mobile phone and sat at the back of the bus playing it out loud. And the 30 million people who watched Soulja boys video on YouTube…. Basically 80% of Wainuiomata.

The customers are the uneducated children who roam the streets of Wainuiomata. They love lift plus ads and listen to any hip-hop song that’s in the top 40. They usually look like this.

The COMPETITION have all but vanished off the face of the earth after there first single.. so basically there is none….

- The Upper Hutt Posse
- Vanilla Ice
- Chamillionare
- OMC
- Nelly
- Limp Bizkit
- The guy who sang mambo number 5????

THE MAIN PROPOSITION

What I’m selling is an album or single (I haven’t decided yet) by Mr Grillz. I will also create a web site where people can listen to Mr Grillz and watch his music videos.

The people can order a cd or download straight off the site.. maybe even order merchandise.

We offer our customers very low quality songs and goods for a very low price.

The benefits of listening to Mr Grillz… a good laugh. A parody of the decline of the record industry, and the rise of Internet music. Plus Mr Grillz rhymes are far superior to any current rap star eg lyrics from Soulja boys song bathing apes?…

“Check out my Bathing Apes
I'm fresh to def and you like me
Don't try to cop my style
Mayne stick to dem Nikes
Green, white,black inside dese
Super clean Bathing Apes”

The unique selling point of MR Grillz is that he is a parody and he’s really a white man.

DESIGN

I was hoping to be able to make a small mockumentary about Mr Grillz for this project. Also create a music video using the green screen. I also thought that Mr Grillz could be animated on after effects to avoid me having to dress up and paint my face.

The visual style will be a parody of any rap artist album cover very eg